Luis Pazos 
{Investing your money is a big decision, and finding the right stockbroker is a crucial part of that process. With so many options out there, it can be tough to know where to start. That’s why we’ve put together this guide to the 11 best online stockbrokers of 2024. Each broker offers something a little different, so you can find one that fits your investment style and needs.
Our Top Picks for the Best Online Stock Brokers of 2024
- Charles Schwab: Best All-Around
- Fidelity: Best All-Around Runner-up
- M1 Finance: Best for Automated Account Management
- E*TRADE: Best for Tools for Beginners
- Firstrade: Best for Options Trading
- TD Ameritrade: Best Trading Platform
- Robinhood: Best for Fast Trades & Crypto
- Zacks Trade: Best for Active Investors
- USAA: Best for Military Personnel
- Acorns: Best for Account Funding for Beginners
- Stash: Best for Account Funding for Beginners, Runner-up
Here’s a quick review of each broker to help you decide which might be the best fit for you.
Charles Schwab
Charles Schwab has grown from a discount broker to the largest retail investment broker in the world. With no fees for investing in stocks, options, and ETFs, Schwab offers 24/7 customer service, a robo-advisor, and one of the best trading platforms. It’s great for investors at all levels.
Fidelity
Fidelity is nearly identical to Schwab when it comes to investment options, accounts, and no-fee structure. It offers its own robo-advisor and is a giant in mutual funds. Fidelity also provides exceptional customer service and recently introduced Bitcoin for 401(k) plans.
M1 Finance
M1 Finance isn’t a traditional broker; it’s a robo-advisor that allows you to choose your investments and automates portfolio management, including dividend reinvesting and rebalancing. They use a system called “pies,” which can hold up to 100 securities each. Best of all, there are no fees for managing your pies.
E*TRADE
ETRADE might not be the biggest broker, but it excels in service quality. They offer commission-free trading, a variety of brokerage and retirement accounts, and the Power ETRADE platform, which is excellent for options traders. They even offer an attractive new account bonus.
Firstrade
Firstrade stands out for options trading with zero commissions or contract fees. It also offers a robust trading platform with extensive investor tools and research resources. Plus, it provides access to over 11,000 mutual funds without commissions.
TD Ameritrade
TD Ameritrade shines through its award-winning thinkorswim trading platform, which is excellent for serious traders. By offering professional-level trading tools and customizable features, it competes well despite its relatively smaller size. Note: It is set to merge with Charles Schwab soon.
Robinhood
Robinhood is the go-to for new investors with its user-friendly, commission-free trading app. It was the first to offer commission-free trades, now extended to options and cryptocurrencies.
Zacks Trade
Zacks Trade combines investment research and brokerage services, providing advanced trading platforms like Zacks Trade Pro. The platform is packed with tools and over 120 technical indicators, making it ideal for active investors.
USAA
USAA offers investment services through Charles Schwab, tailored for military personnel and their families. It provides a range of investment options and accounts mirroring those of Schwab, along with other financial services.
Acorns
Acorns uses a novel approach to help new investors by rounding up purchases to the nearest dollar and investing the spare change. It offers automated portfolio management featuring ETFs, a REIT fund index, and Bitcoin.
Stash
Stash lets you build your portfolio gradually by contributing small amounts regularly. It also features a Stock-Back Card that earns you stock on your purchases. Stash’s plans range from $1 to $9 a month, offering personalized advice and various investment tools.
What is an Online Stock Broker?
An online stock broker lets you invest from the comfort of your home, using your computer or mobile device. You don’t have to visit an office, and you’ll have access to more information and services than ever was possible in traditional broker offices.
Choosing the Right Online Stock Broker
When picking a broker, look for a user-friendly platform, robust research tools, and responsive customer service. Make sure you can easily move funds in and out of your account, and watch out for any associated fees.
Invest Now
Starting to invest as soon as possible allows your investments more time to grow. Understand what you’re investing in and choose funds like mutual funds or ETFs. As you get more comfortable, you might venture into individual stocks or other investment types.
Choose the Right Broker
Choose a broker that fits your style and needs. Look for one that offers various account types, low or no fees, and strong diversifying options. Remember, diversification is key to balanced investing.
How We Chose the Best Brokers
We looked at minimum investment requirements, the range of investments offered, available accounts, and fees. We also considered each broker’s specialties. For instance, Zacks Trade excels in active trading, while M1 Finance is great for those who prefer managed portfolios.
Summary of the 11 Best Online Stock Brokers of 2024
- Charles Schwab: Best All-Around
- Fidelity: Best All-Around Runner-up
- M1 Finance: Best for Automated Account Management
- E*TRADE: Best for Tools for Beginners
- Firstrade: Best for Options Trading
- TD Ameritrade: Best Trading Platform
- Robinhood: Best for Fast Trades & Crypto
- Zacks Trade: Best for Active Investors
- USAA: Best for Military Personnel
- Acorns: Best for Account Funding for Beginners
- Stash: Best for Account Funding for Beginners, Runner-up
Making your choice might seem tough, but focus on your investment preferences to find the right match. The most critical step is just getting started! The sooner you begin, the better your financial future will look.
