Luis Pazos 
Most Americans can benefit from life insurance, but with so many options, it can be tough to choose the right policy for you and your family. Enter Sproutt Insurance, an online marketplace that aims to simplify the process. Unlike traditional insurance companies, Sproutt doesn’t sell its own policies. Instead, they use technology to connect you with various life insurance providers.
In just a few minutes, you can fill out a short application on Sproutt’s website and receive quotes from different life insurance companies. But is it as easy as it sounds? And does using a marketplace offer any advantages over going directly to an insurance provider?
Let’s dive into this Sproutt Life Insurance Review.
What Is Sproutt?
Launched in 2018, Sproutt is an online life insurance marketplace headquartered in Hartford, Connecticut, with offices in New York City and Tel Aviv. They work with nearly a dozen well-known insurance companies across all 50 states and Washington, D.C.
How Sproutt Works
Sproutt stands out by using an AI-powered Quality of Life Index (QLI) to evaluate your healthy lifestyle habits. Unlike traditional insurers that focus on negative factors, Sproutt aims to offer fairer and more accurate pricing through this innovative approach.
You can get life insurance coverage without a medical exam, phone calls, or appointments. Sproutt is free to use and offers live customer support. They have an A+ rating from the Better Business Bureau.
Key Features
- AI-powered online life insurance marketplace.
- Work with almost a dozen insurance companies across all 50 states.
- QLI assesses your overall health and matches you with the best provider.
- Complete an application in about 15 minutes.
- Customer support during business hours.
Quality of Life Index
At the core of Sproutt’s service is the QLI, which uses an algorithm known as the Guided Artificial Intelligence Assessment (GAIA). It evaluates five areas of your life to gauge your overall health and well-being: Movement, Sleep, Emotional health, Nutrition, and Balance.
By completing a 15-minute assessment, Sproutt matches you with the best insurance provider for your profile, increasing your chances of approval and better rates.
Who Is Sproutt Best For?
Sproutt is ideal for those under 50 who are in good or excellent health (up to age 60), are focused on maintaining a healthy lifestyle, need term life insurance quickly, prefer a policy without a medical exam, and appreciate the convenience of an online application process.
Types of Insurance Offered
Sproutt offers a variety of policies, including term life insurance ranging from 10 to 30 years, and whole, critical illness, and universal life insurance. Term policies start at $50,000 and can go up to $3 million, with specifics varying by the insurance provider.
Is Sproutt Legit?
Sproutt holds an A+ rating from the Better Business Bureau but is not BBB-accredited. They are an online broker, and since A.M. Best doesn’t rate brokers, there’s no financial strength rating available for them.
Customer Ratings
According to Trustpilot, Sproutt scores 4.7 out of 5 stars based on 423 reviews, with 89% rating them as "excellent." Some negative feedback mentioned slow responsiveness, but Sproutt actively responds to complaints.
Alternatives to Sproutt
Always compare multiple companies when shopping for life insurance. Alternatives like Fabric, Bestow, Haven Life, and Ladder Life offer similar products, but Sproutt stands out by providing multiple provider quotes with one application.
Using Sproutt
Start by completing the Quality of Life assessment, which takes about 15 minutes. You’ll answer questions about your lifestyle, and based on your responses, Sproutt will provide your QL Index and insurance recommendations.
Saving Money on Life Insurance
Here are some tips:
- Choose term life insurance over whole life for lower premiums.
- Apply when you’re in good health.
- Maintain healthy habits.
- Keep a clean credit and driving record.
- Opt for shorter terms to reduce premiums.
- Shop around and compare multiple quotes.
- Don’t wait, as premiums increase with age.
Final Thoughts
Sproutt is a great option for those starting their life insurance search. Its online marketplace model allows you to get quotes from major insurance companies with one application. If you’re health-conscious, Sproutt’s Quality of Life Index can be particularly beneficial. However, those who are older or have significant health conditions may find better options with independent brokers.
How We Review Insurance Companies
We thoroughly review U.S. insurance companies by focusing on their policy offerings, customer experiences, and overall reliability. Our goal is to provide a balanced perspective to help you make informed decisions.
Summary of Sprout Life Insurance
Sprout Life Insurance offers both term and permanent policies that cater to a variety of needs and budgets. They also provide a wellness program that offers discounts on gym memberships and health products.
Pros and Cons
Pros:
- Personalized attention and customer service
- Innovative offerings like wellness programs
- Flexibility and responsiveness
Cons:
- Limited coverage options compared to larger companies
- Potentially less financial stability
- Less brand recognition
Sproutt offers a unique and customer-friendly approach to buying life insurance, particularly suited for younger, healthier individuals.
