At first, I wasn’t too thrilled when my wife introduced me to Stan Store. Paying $30 a month for software that just offers a basic sales page without an integrated email service seemed pretty steep. I was used to platforms like ConvertKit, where I started with a free account until my subscriber list grew enough to warrant paying.
However, my view changed after spending more time with Stan Store. I began to see that for someone entirely new to online marketing, who might find building and creating a landing or sales page daunting, Stan Store could actually be very helpful. It’s designed specifically for beginners, making it easy for them to step into digital marketing.
Who is Stan Store For?
So, who will benefit most from Stan Store? Basically, anyone looking to make money online through digital products or services. If you’re aiming to turn those ‘link in bio’ clicks into actual sales, then Stan Store is your solution. Here’s a quick breakdown of who might find it especially useful:
- Content Creators, Influencers, Micro-influencers, and UGC Creators
- Instagrammers, TikTokers, YouTubers, and X’rs
- Online Coaches, Mentors, and Teachers
- Digital Product Creators (Etsy competitors)
- Social Media Managers and Content Managers
- Designers, Freelancers, and Small Digital Businesses
Even if you sell physical goods, Stan Store can help you grow your email list or host online events; however, it doesn’t currently support selling physical products directly.
How Does Stan Store Work?
Imagine this: I’m on TikTok or Instagram Stories talking about my latest digital product, maybe an eBook or a PDF. Previously, I’d ask my followers to click the ‘link in my bio,’ which would lead them to my website where they’d have to search for the product. With Stan Store, the ‘link in my bio’ becomes the store itself. Followers can click, buy what they want immediately, and go back to Instagram or TikTok without any hassle. It’s about keeping the process smooth and simple, which Stan Store does perfectly.
My wife isn’t a big fan of their email signup process, so we use Kajabi for our opt-in page. However, she sells our Digital Product Quickstart Guide on Stan Store. The sales page is backed by a payment processor and the ability to deliver digital products easily, making it a very appealing option. You can start selling your digital product in minutes.
Why Stan Store Stands Out
The main advantage of Stan Store is how quickly you can start selling your digital products. In just a few minutes, you can have everything set up.
Stan Store Features Overview
Stan Store comes loaded with features to make any digital creator’s life easier and more profitable:
- Mobile & Desktop Optimized Store: Looks great and works seamlessly on any device.
- Calendar Invites & Bookings Product: Manage appointments and bookings directly through your store.
- Analytics: Gain insights to make data-driven decisions.
- Unlimited Course Products: Offer as many courses as you like.
- 1-Tap Checkout: Simplifies the purchasing process for customers.
- Recurring Subscription Products: Perfect for memberships and ongoing services.
- Audience/Newsletter Builder: Grow and engage your audience with integrated newsletter tools.
Stan Store Plans: Creator vs. Creator Pro
Creator Plan
At $29 per month (or $300 per year with a 20% discount), the Creator plan includes essential tools like:
- Mobile & Desktop Optimized Store
- Calendar Invites & Bookings Product
- Analytics
- Unlimited Course Products
- 1-Tap Checkout
- Recurring Subscription Products
- Audience/Newsletter Builder
Perfect for those just starting to monetize their online presence with a comprehensive yet straightforward toolset.
Creator Pro Plan
For $99 per month (or $948 per year with a 20% discount), the Creator Pro plan offers everything in the Creator plan plus advanced features such as:
- Advanced Pricing & Payment Plans
- Discount Codes
- Limit Quantity
- Payment Plans
- Order Bumps & Upsells
- Funnel Builder
- Affiliate Share Feature
- Email Marketing
Ideal for creators looking to expand and optimize their sales process.
Benefits of Using Stan Store
Convenience and Accessibility
What changed my initial skepticism was the platform’s ease of use, allowing anyone to quickly set up a landing or sales page. This is crucial for users who lack the technical skills to handle more complex systems.
Competitive Pricing and Deals
While I initially thought the pricing was high, I realized it makes sense due to the platform’s simplicity and effectiveness for beginners. The recent addition of an email service provider at a higher tier adds further value.
Drawbacks of Stan Store
Limitations in Product Availability
Stan Store’s simplicity is a double-edged sword. While great for beginners, those looking for advanced features might find it lacking as their business grows.
Stan Store Alternatives
Exploring different platforms is essential to find the best fit for your business needs. Here are a few alternatives:
- Shopify: Feature-rich and offers lots of flexibility for building detailed online stores.
- WooCommerce: Integrates with WordPress, turning your site into a functional e-commerce platform, though it can be complex.
- Etsy: Ideal for handmade, vintage items, and joining an existing marketplace.
- Teachable and Thinkific: Great for creating and selling online courses.
- Gumroad: Simple and perfect for independent creators selling digital products.
- Kajabi: An all-in-one platform for online courses, marketing, and website building.
Comparison Table: Stan Store vs. Alternatives
Feature/Platform | Stan Store | Shopify | WooCommerce | Etsy | Teachable/Thinkific | Gumroad | Kajabi
Customization | Moderate | High | High | Low | Moderate | Low | High
Ease of Use | High | Moderate | Moderate | High | High | High | Moderate
Target Audience | Creators | General Retail | WordPress Users | Artisans | Educators | Independent Creators | Educators/Marketers
Product Type | Digital | All Types | All Types | Handmade/Vintage | Courses | Digital Products | Courses/Marketing
Pricing Model | Subscription | Subscription | Free (Plugin) | Transaction Fees | Subscription | Transaction Fees | Subscription
This table offers a quick overview of how Stan Store stacks up against its alternatives, helping you choose the best platform based on your specific needs.
Is Stan Store Worth it?
After diving deep into Stan Store and comparing it with its alternatives, I’d say yes, particularly for a specific audience. If you’re a digital content creator who finds more advanced platforms overwhelming, Stan Store’s simplicity and focus make it an excellent choice. The pricing, especially for beginners, is reasonable when you look at the features offered.
For those looking to scale, the Creator Pro plan justifies its cost with advanced features. If you’re unsure, the 14-day free trial is a risk-free way to see if Stan Store is a good fit.
Bottom Line – Stan Store Honest Review
While Stan Store may not be perfect for every online entrepreneur, it certainly has its niche. It caters specifically to digital content creators, making it a worthwhile option for its target audience. If it meets your needs, Stan Store could be just the right tool for you.