9 Creative Strategies to Monetize Pinterest

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{Most people see Pinterest as a go-to for dinner recipes, craft ideas, or planning their next dream trip. While that’s great, Pinterest is also a goldmine for making real money. Usually, you’ll need an online platform to monetize Pinterest, but there are many ways to do it.

Pinterest isn’t just for finding new decor ideas. If you’re looking to make money online and love pinning your favorite things on Pinterest, you’re in luck. This platform can help take your online hustle to the next level.

Want to discover ways to make money on Pinterest? Here are nine options:

1. Drive Traffic to Monetized Pages on Your Website
   Whitney Bonds of Tried and True Mom Jobs gets 2.2 million monthly viewers on her Pinterest account, driving them to her website where she earns through affiliate links. Essentially, she profits from affiliate marketing, which lets you earn when people click on a unique link you share and make a purchase. For bloggers aiming to increase income via Pinterest, making your pins enticing is a must.

2. Teach People How to Make Money
   Peter Koch of Dollarsanity uses Pinterest to attract 1.4 million viewers by teaching them about making money. Despite tough competition for keywords like "make money online" on Google, Pinterest lets you drive significant traffic with zero domain authority, resulting in substantial earnings.

3. Market Your Online Courses
   Alex Nerney of Create and Go channels his 2.9 million Pinterest viewers to his online courses that teach people how to start a blog. Likewise, Monica Froese of Redefining Mom gets over a million monthly views promoting her courses, finding that promoted pins can be more effective than other advertisements.

4. Sell Your Favorite Styles
   Dave Dowden from Irreverent Gent blogs about men’s fashion and uses Pinterest to promote brands he loves, earning commissions through affiliate sales. By researching what styles are popular and forming affiliate relationships, he turns his hobby into profit.

5. Become a Pinterest VA
   Not interested in running a website? Consider becoming a Pinterest VA (virtual assistant). Kristin Larsen from Believe in a Budget earned $3,600 per month in her first six months by creating and scheduling pins for clients. Now, she offers courses to help others become successful Pinterest VAs.

6. Sell Your Own Products
   Becky Beach of Mom Beach drives Pinterest traffic to her printables, ebooks, and spreadsheets, earning around $5,000 per month. She also supplements her income with affiliate marketing, adding another $1,000 to $2,000 each month.

7. Drive Traffic to a Podcast
   Michelle Glogogvac of The MSL Collective uses Pinterest to promote her podcast and related services, increasing her visibility and attracting more clients. Over time, Pinterest has evolved into a platform for marketing tools and business tips, making it a valuable resource for podcast producers and PR experts.

8. Drive Income From Ads
   Jenni Madsen from The Mommyhood Club directs Pinterest users to affiliate posts and high-traffic ad revenue pages on her site. The key is creating engaging pins that draw lots of free traffic.

9. Market Your Online Skills
   Kyle Kroeger of Freelancer Nomads markets his freelance skills on Pinterest, reaching potential clients who also use the platform. Whether you’re a graphic designer, writer, or virtual assistant, Pinterest is a fantastic way to showcase your talents.

Action Steps to Start Making Money on Pinterest:

1. Convert to a Business Account
   Set up a Pinterest business account, which is free, to access analytics and see the impact of your pins.

2. Set Up Rich Pins
   These automatically update information from your website to your pins, making them more effective.

3. Create a Keyword-Rich Profile, Boards, and Pin Descriptions
   Use keyword research to make your content discoverable.

4. Create Click-Worthy Pins
   Design visually appealing pins with tools like Canva to attract clicks.

5. Set Up a Pinning Schedule
   Consistency is key. Use services like Tailwind to manage and schedule your pins.

6. Join Group Boards
   Join boards to amplify your reach without needing a massive following.

What You Need to Know About Pinterest:

• Pinterest is a search engine, not just a social platform, with over 2 billion monthly searches.
• Your pins are evergreen and can be valuable long after they’re posted.
• Pinterest users often make purchases inspired by the platform, with nearly 89% using it for shopping inspiration.

Bottom Line: How to Make Money on Pinterest
Beyond just ideas for home decor or vacation spots, Pinterest offers a massive opportunity for those who leverage its potential. Whether you’re aiming to supplement or replace your full-time income, Pinterest can be a powerful tool.

If you’re ready to explore an online income stream, start by signing up for the "Make 1k Blogging" email challenge.