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{Social media platforms like Facebook have opened up whole new business opportunities and side gigs that let everyday folks earn money. If you’re diving into digital marketing and wondering how to cash in on Facebook, you’re in the right place. Making money online is very doable if you find your niche and put in the effort. Curious about other ways to make money? Here are 10 legit ways to earn money on Facebook, along with examples of real people making it happen every day.
#1: Grow Your Brand
Building a community of people who are interested in what you have to say can be profitable. Shane and Jocelyn Sams of The Flipped Lifestyle created the Flip Your Life Blueprint to achieve financial freedom and quit their jobs. They use Facebook in several savvy ways: uploading email lists to build a lookalike audience, retargeting ads to remind people about their brand, offering free trials, and engaging with their monthly members. These strategies helped them scale their business significantly.
#2: Run Facebook Ads for Local Businesses
Ever wonder who manages local business social media accounts? Often, it’s someone who’s learned Facebook advertising and offers their services. Bobby Hoyt of Laptop Empires started helping small businesses with Facebook ads and earned $1,000 – $1,500 per month per client. It’s a great way to help local businesses reach more customers and boost revenue.
#3: Sell Your Online Course
Greg and Holly Johnson of ClubThrifty.com used Facebook to drive people to Holly’s free webinar for freelance writers. This strategy led to sales of her writing course, offering her tips and a discount. Leisa Peterson of Wealth Clinic also uses Facebook ads for her money and chakra quiz, bringing people into her courses and coaching programs.
#4: Use Facebook to Find New Clients
Facebook groups can connect you with new clients or major brands. Samantha of How to Fire scaled her business significantly through Facebook groups, and Logan Allec of Money Done Right found many of his CPA clients by responding to Facebook posts asking for accountant recommendations.
#5: Promote Your Business
Chris Abrams of Abrams Insurance Solutions uses Facebook groups to educate other agents about unique insurance products, turning many into clients. Suzi Whitford of Start a Mom Blog leverages Facebook ads for small offers to build a base of buyers interested in her products.
#6: Drive Sales to Etsy
Derek from The Money Family uses Facebook to promote his handcrafted wooden baking tools by posting pictures in related groups and driving sales to his Etsy shop. This strategy has generated significant engagement and income.
#7: Flip Items for a Profit
Facebook Marketplace is a goldmine for buying and reselling items. You can flip almost anything, from home decor to electronics, and make a profit. Robert Farrington of The College Investor often uses it to resell items he finds.
#8: Grow Your Blog
Using Facebook ads to drive traffic to a blog is a strategy used by many to grow their audience and income. Kelan Kline of The Savvy Couple and R.J. Weiss of The Ways to Wealth both use Facebook to push traffic to their blogs, grow their email lists, and sell their products.
#9: Build a Community
Emma Johnson of Wealthy Single Mommy credits Facebook for growing her blog’s audience, selling books, and securing a book deal and brand partnerships. Now, she uses a Facebook group to stay connected with her target audience.
#10: Sponsored Partnerships With Brands
If you have a large following, brands might pay you to promote their products or services. Daniella of I Like to Dabble has made money through sponsored partnerships by pitching to brands or being approached by them, earning anywhere from $500 to tens of thousands of dollars.
#11: Sell Physical Products
Jennifer Marie Garza uses Facebook to promote her Keto-friendly recipes and cookbooks. With over 600,000 followers, she easily keeps her audience informed and engaged, driving sales of her cookbooks and products.
#12: Promote Your Photography Business
Facebook is perfect for photographers to showcase their work by posting pictures and tagging clients. A business page can help promote your services, announce promotions, and easily connect with potential customers.
#13: Sell Physical Fitness
Fitness gurus can use Facebook to sell exercise videos, coaching, and merchandise. Erin Young of Central Indiana uses the platform to sell fitness products and connect with her followers daily, building a strong community and business.
#14: Buy Facebook Stock
You don’t need a Facebook profile to invest in the company. Since 2015, Facebook stock has shown significant growth, making it a potentially lucrative investment if you believe in the platform’s long-term potential.
The Bottom Line
Making money on Facebook generally requires some upfront work and investment. If you’re strategic and dedicated, these methods can help you turn social media into a profitable endeavor. Don’t let anyone tell you otherwise; real people are successfully making money on Facebook every day.
